Starting from scratch, I worked with our Creative Leaders across Droga5 and Song to understand our current business and clients, targeting client pain points, challenges with our brand, and other potential impacts that could have influenced how we were showing up as “Accenture Song” in the marketplace.

I conducted competitive research, examining brands like Publicis, WPP, Omnicom, and created moodboards and brand concepts for our leadership to review. After settling on a specific look and feel, I began crafting our design system in Figma and PowerPoint, building a template with 200+ variations of slideware, content layouts, data visualizations, etc. to empower our designers across our portfolio and to shape how we would show up in proposals and presentations to new clients.

Lastly, I’ve been supervising and acting as a Design Director on every major proposal we’ve submitted, including for brands like Meta, Google, Ray-Ban, Covered California, IHG, Hydro Quebec, Stellantis, McDonald’s, MARS, Roku, and more. I oversee all of our designers (10+) to ensure that our system is consistent and that our designers are growing their skillsets.

Since starting in this role, our conversion rates on new business opps/RFPs have increased by ~20%, with clients sharing feedback that our revamped brand has instilled confidence in our ability to show up as a creative partner and agency.