golf blue balls (‘Vlad’)
director

2023

Along with four of my friends and colleagues, we founded "Golf Blue Balls," a premium LED golf ball company. We're the official Golf Ball Partner of the Testicular Cancer Society, and we've already done over $250K in revenue across all sales channels since we launched in June 2023.

Check out some of our funny content that we produced as a brand-building and brand awareness effort, featuring my colleague Zack as “Vlad the Vampire Golfer.”

creating character-driven content to support branded marketing campaigns

OVERVIEW

As part of our brand-building and marketing efforts, we wanted to create a character and series of videos that would highlight the whimsical nature of our brand for Blue Balls.

Creating a character to support Branded Marketing campaigns for Golf Blue Balls. As part of our brand-building and marketing efforts, we wanted to create a character and series of videos that would highlight the whimsical nature of our brand for Blue Balls.

We came up with the concept of Vlad the Vampire, an avid golfer who could finally golf at night thanks to Blue Balls' LED Golf Balls.

I directed our mockumentary style video interviewing Vlad and his experience as he becomes a night golf influencer.

WHAT I DID