mayonade
director

2022

What if Gatorade diversified their product offerings… the wrong way? My buddies and I came up with this dumb idea to parody a Gatorade commercial, but this time, the product is the world’s first sports mayonnaise drink: Mayonade.

We shot this and put it together, though I have to be honest that I never quite got around to making the video graphics in After Effects. I think the video would be way funnier with the Mayonade logo we designed, but I just haven’t had the time to put it all together.

CREATING A RIDICULOUS GATORADE PARODY WITH MY FRIENDS

You've heard of Gatorade. Did you know that there's a new product on the market, one designed for athletes who need an extra helping of protein for their biggest moments?

OVERVIEW

I directed a parody commercial for "Mayonade," the world's first Sport Mayonnaise drink. As part of this, I had to design the products, create a logo and design and graphic elements that would enhance the "brand" of the fake product.

Designing a fake brand and directing a video for the world's first Sport Mayonnaise.

WHAT I DID

BRAND DESIGN & LOGO
PRODUCT DESIGN
CONTENT DIRECTION & PRODUCTION